The internet has transformed the way we do business. Clear communication and a dynamic online presence are critical factors in marketing what you offer. I will look objectively at aspects of your web material: presentation, functionality, content and purpose. Your web content must speak directly to its audience by being visually appealing, easy to digest, error free and engaging.
Easier said than done? ...
I approach your content from the following angles:
Editing for sense
Does each section serve its purpose with no ambiguity, repetition or missing information?
I analyse word choice (its impact and intent), ensure that captions match photos, and check whether punctuation aids flow and understanding.
Checking for consistency
Using style points consistently throughout your site prevents the reader becoming distracted from your message.
I cross-check multiple details to reflect your company's professionalism. This helps raise your credibility among your clients and competitors.
Appraising presentation and layout
A crisp layout and appealing presentation are essential for attracting visitors and maintaining their attention.
Clear identification of your site's many elements helps direct your readers to find what they're looking for.
I consider 'white space', visual material, links, calls to action, headings, typography choice and how this marries with your market, and other aspects that will set you apart from your competition.