The internet has transformed the way we do business. Clear communication and a dynamic online presence are critical factors in marketing what you offer. I will look objectively at aspects of your web material: presentation, functionality, content and purpose. Your web content must speak directly to its audience by being visually appealing, easy to digest, error free and engaging.

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Easier said than done? ...

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I approach your content from the following angles:

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​Editing for sense

• Does each section serve its purpose with no ambiguity, repetition or missing information?

• I analyse word choice (its impact and intent), ensure that captions match photos, and check whether punctuation aids flow and understanding.

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Checking for consistency

• Using style points consistently throughout your site prevents the reader becoming distracted from your message.

• I cross-check multiple details to reflect your company's professionalism. This helps raise your credibility among your clients and competitors.

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Appraising presentation and layout

• A crisp layout and appealing presentation are essential for attracting visitors and maintaining their attention.

• Clear identification of your site's many elements helps direct your readers to find what they're looking for.

• I consider 'white space', visual material, links, calls to action, headings, typography choice and how this marries with your market, and other aspects that will set you apart from your competition.

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