Copycopia: web editing




The internet has transformed the way we do business. Clear communication and a dynamic online presence are critical factors in marketing what you offer. I will look objectively at aspects of your web material: presentation, functionality, content and purpose. Your web content must speak directly to its audience by being visually appealing, easy to digest, error free and engaging.

Easier said than done? ...

I approach your content from the following angles:

Editing for sense

  • Does each section serve its purpose with no ambiguity, repetition or missing information?

  • I analyse word choice (its impact and intent), ensure that captions match photos, and check whether punctuation aids flow and understanding.

Checking for consistency

  • Using style points consistently throughout your site prevents the reader becoming distracted from your message.

  • I cross-check multiple details to reflect your company's professionalism. This helps raise your credibility among your clients and competitors.

Appraising presentation and layout

  • A crisp layout and appealing presentation are essential for attracting visitors and maintaining their attention.

  • Clear identification of your site's many elements helps direct your readers to find what they're looking for.

  • I consider 'white space', visual material, links, calls to action, headings, typography choice and how this marries with your market, and other aspects that will set you apart from your competition.